Complimentary EBook

The Conversational Engagement eBook
An eBook for Associations
Download this exclusive eBook now to learn:
  • Engagement vs. Personalization: Why |FIRSTNAME?| isn't personal
  • Voice of the Member: How to let what your members say guide communications
  • Engagement vs. Opens: Why email open rates is not a measure of engagement (and never was!)
  • People, Not Personas: Why personas are only a starting point for understanding your members
  • Two-Way Conversations: How to start conversations with your members that they can actually respond to
  • Conversations at Scale: How to combine technology and humans to reach all of your members on an individual level

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